The Web3 Music Association (W3M) has been established as a new trade body to drive research and development across the music industry. This global organization unites music, finance, and technology sectors to explore and leverage advanced technologies like AI, blockchain, and mixed reality.
Led by president & CEO Sergio Mottola, who has a background in finance and tech, and vice president Charlie Rapino, a veteran in the record industry, W3M is supported by an advisory board comprising notable industry figures including Ted Cockle, Andy Saunders, Andrew Hale, Claudio Ferrante, and Paul Sears.
W3M has assembled a diverse group of individuals and leading independent labels such as PIAS, Beggars Group, and Hospital Records, creating a network for discussion and testing new tech ideas in music. Adrian Pope of PIAS emphasized the need for cross-industry collaboration and innovation while maintaining copyright principles.
Ted Cockle highlighted W3M’s aim to create a collaborative platform for companies and creators to navigate advancing technologies, enhancing music distribution, promotion, and fan engagement.
The association offers a platform for education, innovation and collaboration, empowering industry professionals to lead in adopting these technologies
Sergio Mottola
Sergio Mottola stated that W3M aims to ensure the music industry is a leading force in the digital age. The association is also launching the Music Protocol, a digital infrastructure to transform music rights into adaptable assets, incorporating technologies like generative AI and game licensing to streamline music use and monetization.
The launch of W3M and Music Protocol comes at a pivotal time as the music industry faces challenges from generative AI and evolving fan dynamics. Mottola called for all stakeholders to engage with these advancements, fostering a future where music is more interactive and rights are efficiently managed.
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