The International Cricket Council (ICC) and FanCraze have announced a multi-year partnership extension, marking a significant milestone in the evolution of digital fan engagement. This partnership coincides with the launch of new products during the ICC Men’s T20 World Cup 2024.
Launch of ICC Crictos SuperTeam
The partnership announcement includes the upcoming launch of ICC Crictos SuperTeam, a Web3 fantasy game featuring officially licensed ICC digital video collectables. With SuperTeam, fans can build fantasy teams using their ICC Crictos and compete in contests to win rewards. This daily and weekly competition will showcase fans’ cricket knowledge and passion.
Building on ICC Crictos’ Success
Over the past two years, ICC Crictos has successfully engaged both new and existing cricket fans. This platform has transformed fan experiences by offering exclusive digital video collectables that celebrate the greatest moments in cricket history. From iconic match-winning sixes to unforgettable performances by top players, these collectables have brought fans closer to the sport.
Enhancing Fan Experiences
Unique activations have further enriched the fan experience. Fans attending the ICC Men’s T20 World Cup 2022 received special ICC Crictos as gifts and exclusive behind-the-scenes experiences were offered. Events like the ICC Quiz Night and ICC Stadium Tours have allowed fans to meet their heroes and participate in engaging activities, celebrating the spirit of cricket.
Statements from ICC and FanCraze Leaders
ICC Head of Digital, Finn Bradshaw, expressed excitement about the launch of ICC Crictos SuperTeam. He highlighted the innovative gameplay experience that will be offered during the ICC Men’s T20 World Cup 2024. Bradshaw emphasized the goal of deepening fan interaction and growing the sport globally using cutting-edge technology.
FanCraze Co-Founder and CEO, Anshum Bhambri, noted the significance of the ICC Men’s T20 World Cup as a global competition. He expressed enthusiasm about the launch of SuperTeam, a project envisioned since the company’s inception. Bhambri highlighted the goal of building a global community for cricket fans, anticipating that SuperTeam will revolutionize digital sports fandom and expand FanCraze’s user base across over 100 countries.
Conclusion
The extended partnership between ICC and FanCraze is set to enhance digital fan engagement significantly. With the introduction of the ICC Crictos SuperTeam, cricket fans worldwide will experience a new level of interaction, furthering their connection to the sport during the ICC Men’s T20 World Cup 2024.
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