Players of the popular Telegram crypto game Hamster Kombat are driving a surge in sales of massage guns, aiming to enhance their gameplay by boosting their screen-tapping abilities.
Wildberries Reports Surge in Massage Gun Sales
According to Vedomosti, a leading Russian news outlet, online retailer Wildberries saw a significant 179% increase in percussion massager sales in June.
Ozon Also Reports Increase in Sales
Similarly, Ozon, a rival site, noted a notable 33% year-over-year rise in these devices’ sales from June into early July.
Players’ Strategy to Maximize In-Game Earnings
The demand for massage guns among Hamster Kombat players is attributed to their strategy to maximize their in-game earnings. By using these devices, which provide rapid pulsations, players achieve faster screen taps than manual tapping allows.
Retailers Capitalize on the Trend
Retailers, particularly resellers on platforms like Wildberries, have taken note of this trend. Some products now feature Hamster Kombat logos, embracing the game’s popularity.
Explosive Growth of Hamster Kombat
Hamster Kombat has seen explosive growth recently, attracting 239 million players in less than three months, surpassing its crypto market origins.
Criticism Over Social Pressure Tactics
Despite its success, Hamster Kombat faces criticism for its use of social pressure tactics, particularly in promoting its daily combo cards that require recruiting new players via referral links.
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