On December 19, 2024, Formula 1 and Crypto.com announced the extension of their partnership through 2030. The collaboration, which started in 2021, has already proven successful.
Key Focus for the Extended Partnership
The partnership will create exclusive fan experiences at several key Formula 1 races over the next five years. Both organizations are committed to enhancing the fan experience and bringing exciting innovations to F1 events.
Long-Term Commitment from Both Parties
Emily Prazer, Chief Commercial Officer of Formula 1, shared her excitement about the extended deal. “We’ve enjoyed a great partnership with Crypto.com since 2021. This extension will make them one of our longest-term partners,” she said. She added that the sport had significantly evolved during their collaboration and that both parties are eager to continue engaging fans through race activations.
Growth and Success for Crypto.com and F1
Formula 1 and Crypto.com have both seen impressive growth. Formula 1 has reached 1.5 billion viewers during its Grand Prix events. Meanwhile, Crypto.com now boasts over 100 million users worldwide.
Steven Kalifowitz, Crypto.com’s Chief Marketing Officer, stated, “Formula 1 was one of our first global sports partnerships and a key driver in elevating Crypto.com to the most recognized crypto brand in the world.”
Confidence in Crypto’s Future
Kris Marszalek, CEO of Crypto.com, emphasized the company’s strong belief in the future of cryptocurrency. “We are as bullish as ever about the future of crypto,” he said. “Crypto is here to stay, and we’re excited to continue the momentum with Formula 1.”
Kris Marszalek Meets Donald Trump
The partnership news comes at a pivotal time for Crypto.com. The company is preparing for its ambitious project, Roadmap 2025. This week, CEO Kris Marszalek met President-elect Donald Trump at Mar-a-Lago to discuss a federal Bitcoin stockpile and crypto-friendly regulations.
Marszalek shared a photo from the meeting on December 16 with the caption, “Honored to have a seat at the table.” Trump, who launched World Liberty Financial earlier this year, is known for his support of pro-crypto regulations. At the Bitcoin 2024 Conference, Trump stated, “We will have regulations, but they will be written by people who love your industry, not hate your industry.”
Looking Toward the Future
Both Formula 1 and Crypto.com are excited about the future of their partnership. The ongoing collaboration will bring new opportunities for growth, innovation, and fan engagement, while shaping the future of cryptocurrency and sports.
The post Formula 1 And Crypto.com Announce Extended Partnership Through 2023 appeared first on Cryptonews.
