Niklas Nikolajsen, the founder of Bitcoin Suisse, one of the longest-established crypto firms specializing in asset storage, predicts that Bitcoin’s price will continue to rise. He even suggests it could eventually hit “seven figures.” Nikolajsen shared these insights in an interview with the Neue Zürcher Zeitung, where he also expressed concerns about Switzerland’s crypto regulation and politics, while praising the US for its leadership under President Trump.
Bitcoin Bull Market Fueled by US Election and Halving Event
Nikolajsen, whose fortune is estimated at 200 to 300 million Swiss francs, is confident in Bitcoin’s continued price growth. He remarked, “The highest Bitcoin price is still ahead of us.” Reflecting on his past, he noted, “I was one of the few who bought a lot of Bitcoin under a dollar. When it hit a dollar, my friends urged me to sell. I didn’t, and now I’m still saying we’re in a bull market that will last until spring.”
He acknowledged that setbacks are likely but maintained that Bitcoin’s price could one day reach seven figures. The US election, he believes, accelerated the current bull run, and in a “halving” year—when Bitcoin’s supply is reduced—a price surge towards year-end is typical.
Nikolajsen also highlighted the growing participation of institutional investors and mentioned Trump’s statement about purchasing Bitcoin as a reserve currency if re-elected.
US Bitcoin Reserve: A Global Impact
Nikolajsen pointed out that if the US were to acquire 1 million Bitcoin, it would create immense pressure on the market. This move, he predicts, would trigger a gold rush, not just among small investors, but also corporations and governments. “The Chinese and other nations that haven’t built Bitcoin reserves would be forced to act,” he noted.
Switzerland: A Declining Hub for Crypto Innovation
In addition to his bullish Bitcoin outlook, Nikolajsen criticized Switzerland’s handling of crypto regulation. He argued that Switzerland’s financial institutions, including the Swiss National Bank (SNB), should hold assets like Bitcoin rather than accumulating debt instruments from the EU. He warned that Switzerland has fallen behind in crypto regulation and no longer stands as a global leader in the sector.
Nikolajsen lamented the loss of Switzerland’s vision to become a crypto hub, saying the shift occurred with changes in leadership within the Federal Council. He noted that the Swiss Financial Market Supervisory Authority (FINMA) has become less supportive, particularly in granting banking licenses to crypto companies.
Crypto Companies Seek New Opportunities in Switzerland
Despite these challenges, Switzerland remains an attractive destination for some crypto investors. Although Nikolajsen stepped back from active involvement in the crypto industry in 2021, he remains a prominent figure in Switzerland’s crypto community. In November 2024, he became president of Bitcoin Association Switzerland, an industry group focused on boosting Switzerland’s standing as a leader in Bitcoin innovation.
Lugano: A Swiss Crypto Success Story
Not all crypto investors share Nikolajsen’s concerns. In September, billionaire investor Christian Angermayer left the UK for Lugano, Switzerland, a city known as a hub for Bitcoin adoption. Approximately 1,000 stores in Lugano accept Bitcoin, thanks to a partnership with Tether, making crypto usage easier for everyday purchases.
Since 2022, Lugano has hosted the Bitcoin-themed “Plan ₿ Forum” annually. The city’s commitment to blockchain technology and its thriving crypto community have helped it secure its reputation as a leader in crypto integration.
Switzerland’s Crypto Landscape
According to a recent report by Social Capital Markets, Switzerland ranks second globally with a score of 74.5. The country is home to over 900 registered crypto companies, and its favorable tax environment—zero capital gains tax for long-term investors—remains a significant draw for crypto entrepreneurs and investors alike
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